The benefits of ranking prominently on local search are substantial. According to recent research, about 45% of consumers use Google to find local businesses and services while they are “on the go.” This means that the number one thing people will do if they want to buy a product or service is to see what Google Local has to say about it. If your company does not have an online presence, you could be losing out on a lot of money, which is why so many companies are now investing in local SEO consultants.

Also documented in that same statistic was the other important piece of information: Namely, that 28% of those searches lead to store visits within hours after the initial search. So, basically, out of every 5 people who search for a local business or service, one of them will likely walk through your door in the next day or so.

One of the key benefits of using local SEO is that it allows people who do not know about your business to realize how capable you might be at filling their needs before they even reach out to you. This way, people come through the door knowing exactly what kind of service or product they want and how much they are willing to pay for it. However, even if someone does not have a specific brand in mind when they start searching for a product or service, these searches usually lead to purchases as well.